Venture Concept No. 2
An opportunity is one of the most important things to think about when creating a business. It is a set of conditions that makes it possible to do something and at the same time it creates a chance for employment. The group of customer with an unmet need will be all college students who don’t have enough time in the morning to make their beds. With my personal experience, I always wake up in the morning very last minute to go to class and barely even showering. That’s why I believe that creating a small robot to make your bed is a great idea. Studies have found that when people make their beds in the morning, then they will be having other accomplishments throughout the rest of the day. Whenever I see my room organized, I feel clean and ready to have a great day. I believe the forces or changes in the environment creating this opportunity are all the persons who don’t have enough time to do things in the morning other than shower and have breakfast. I really feel this opportunity is hug and it will definitely help a lot of people. As I mentioned before, my target market will be all college students in general.
My Innovation will definitely be very technological and easy to use. I will create a small robot that makes the bed for you. Once you buy it, you will have to format it with the size of your bed. The robot will be very easy to use. You will only have to turn it on and then it will make the job for you. The bed will look very organized and neat. Once the robot is done, it will automatically turn off, you wont have to be there to do it. The robot will be called: “You do it” and it will cost $25.
The venture concept is simple: “it will do the job for you”. As I mentioned earlier, this robot will definitely solve a lot of people’s problem that they may have in the morning. Customers will buy this product because it will make their lives 10x easier in the morning. They wont have to be worrying that they wont have time to do their beds before going to class. I know there are a lot of people who really don’t care if their bed is organized or not. Well, there are also a lot of people who really like to see their rooms organized and clean, that’s why I believe customers will buy the product. Since this will be a total new product, there is no need for customers to change from one product to another. They will jus be trying a new concept that I am certain they will love and enjoy using. I would only sell my product online so I wont be needing much assistance.
My venture’s unfair advantage will definitely be the quality of the product. I want to provide with the best quality possible so that my customers are happy with the product and my future competitors will have a hard time getting to my level. The next new product that I would be willing to create in the future would be another robot with different tasks. In the next decade, I would definitely want to be the top seller for this product. I want people to recognize the product so that they can say it is worth buying and using.
To be honest, I received a really good feedback from my Venture's concept. My peers said that this was a really great idea and that it is such an easy target to reach to. The only couple of things I would add to my concept would expanding the market and selling the product a little bit more expensive. I am getting my bachelor's degree in hospitality management and I don't know why I didn't think of hotels when I created this product. Hotels would definitely benefit from this robot.



