1. You. I am Carolina, currently a UF student going to my senior year. I am currently stuyding ¨Tourism and Hospitality Management¨. I am a very organized and like to get things done on time. One of my aspirations is to be very succesful in life and definitely enjoy whatever I´m doing. To start this business I would come up with a perfect plan so that it can be very successful. To say the least, I would give 100% to my work.
2. What are you offering to customers? What I'm offering to customers is a business in which will have two funtions. The first function will be buying broken or damaged cell phones from people who want to get rid of them. Wit these broken cell phones, we will be getting the parts that do work and offer a service to remplace other people's amagues and charge a small cost. I would try to keep my prices in a good range so that I don lose clients.
3. Who are you offering it to? My target audience would be all those people who rely on a store that charge a small cost to cix their cell phones. I don't have specific demographics because anyone can damange their phones, from small children to elderly people. What all of my customers have in common is that are tire of spending a lot of money fixing their phones. I think the same way. You could spend hundreds of dollars on another store to fix your phone, but here at "We have it" I promise clients win't regret it.
4. Why do they care? As I mentioned before, my store would allow my customers to pay a small cost to fix their cell phones. We will offer a valuable and complete service.
5. What are your core competencies? What sets me apart from other stores is the price and services I am offering.
In my opinion, I have no doubt that all of this elements fits together. This is a great business that can be very successful in a country like Nicaragua, were people don't have all the money in the world to repair their cell phones. As I also mentioned earlier, since the store will have a price range valuable for the clients, it will help me obtain more and more clients.
Cool concept. I like how you're using old iphones that would otherwise be useless. Not sure if there are businesses that do this already, but if they exist in the real world I'm sure your idea would prosper as well. I agree when you say that this type of business would work quite well in an economy like Nicaragua. Phones are an important part of life for most people, and it's not fair to have to pay a bunch of money when it can be done cheaply.
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