General theme or argument:
This book was really helpful in the sense that it explains to new entrepreneurs what they need to do in order to be successful in the busisness. The book was mainly describing the challenges and opportunities that the American economy is going through.
Connection between this book and ENT 3003
To be honest, this book connects with everything we are learning in this class. It helps you get a bigger picture of entrepreneurship and what it means to be an entrepreneur. This book is rich with strategies and concepts that we have learned throughout the summer.
Designing an exercise
To start with, the last thing I would assign for an exercise is to interview people. An exercise that I would do was to find a company that you like, it can be any. Then, research the company´s most famous product. Finally, get all the competition from other companies that the product has. I think this exercise will be very helpful because it will help you see other points of view, especially the competition.
Biggest surprise
The biggest surprise when reading the book would have to be when the book talked about ´´The Bright Idea´´. It stated that these ideas are the riskiest and least successful source of innovative opportunities. To be honest, I didnt learn something that differed most from my expectations. I look at this book as a new understanding and differernt point of view.
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