Tweaking the Innovation

Local Travel Agency: The business will be in charge of offering travel packages to different spots in Nicaragua.

1     1.    Product/Service Mix

·         Transportation :

-Buses

-Domestic and International flights

-Airport travel services

·         Packages:

-Accommodations

-Ticket booking

-Hotel Booking

-Tour packages

·         Travel Documents:

-Visas

-Passports

-Insurance

·         Advertising:

-Magazines

-Newspapers

-Radio

-TV

-Mailing List

 2.  Map each item

·         Transportation

-Core: It is the most important part of a travel agency because it gives them more access to the destinations they will be visiting.

-Tangible: Transportation getting you from one place to another.

-Augmented: Having availability and accessibility of transportation in the local community.

·         Packages

-Core: Will provide customers with different options to choose from, ranging from local to international tours.  

-Tangible: The actual packages that the customer decides to obtain.

-Augmented: The local agency will provide with a professional service that warranties the right package.

·         Travel Documents

-Core: Travel documents are also very important in an agency because they are required for traveling and moving from one place to another.

-Tangible: The fastest and easiest way to obtain travel and insurance document.

-Augmented: This travel documents warranty you travel experience.

·         Advertising

-Core: Advertising is very important because it increases visibility among customers and word of mouth that helps the agency obtain better acknowledgement.

-Tangible: Appearing in all of the actual media will potentially ring more clients.

-Augmented: The advertising needs to have the most sincere and honest sayings.

3. Describe the innovations

·         Transportation

-            -Have all the transportation required at all times, with no exceptions. Also, having a different variety will         not only help the clients but also the agency

             -Making sure the transportation is in good use, clean and safe whenever the customer wants to use it.

·         Packages

      -Have all the travel agents provide with the best information and packages.

      - Use the most innovative technology possible to meet all the needs.

·         Travel Documents

      -All travel documents need up to date and technology friendly.

      -Providing the documents will assure that the customer´s trip will not have any misunderstanding of a missing document.

·         Advertising

-          Having the most innovative advertising will help the travel agency attract more customers.

-          Making sure the advertising is as true as possible.